--- title: UK Pediasure - Cognitive Development --- [![PediaSure](https://uk.pediasure.abbott/hs-fs/hubfs/Abbott%202021/PediaSure%20UK/Homepage/PDS-logo.png?width=120&height=60&name=PDS-logo.png)](https://uk.pediasure.abbott/) [Where to buy![arrow-white](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure/Homepage/WArrow.svg)](https://uk.pediasure.abbott/where-to-buy) [![logo-black](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure/Homepage/abbott-logo-black.svg)](https://www.uk.abbott/) Healthy Nutritious Shakes for Kids ![close](https://uk.pediasure.abbott/hubfs/Abbott%20LP%202020/Similac%20-%20EleCare/close%20(1).svg) ![menu](https://uk.pediasure.abbott/hubfs/Abbott%20LP%202020/Similac%20-%20EleCare/menu-burger.svg) [![logo1](https://uk.pediasure.abbott/hs-fs/hubfs/Abbott%202021/PediaSure%20UK/Homepage/PaediaSure_Logo_300px.png?width=300&height=143&name=PaediaSure_Logo_300px.png)](https://uk.pediasure.abbott/) [![logo2](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure/Homepage/abbott%20logo.svg)](https://www.uk.abbott/) [![cart](https://uk.pediasure.abbott/hs-fs/hubfs/Abbott%202021/PediaSure/Registration/header_cart.png?width=46&height=46&name=header_cart.png)](https://uk.pediasure.abbott/where-to-buy) ![menu](https://uk.pediasure.abbott/hubfs/Abbott%20LP%202020/Similac%20-%20EleCare/close%20(2).svg) [Where to buy![arrow](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure/Homepage/arrow-white.png)](https://uk.pediasure.abbott/where-to-buy) *Healthy Nutritious Shakes for Kids* ![close](https://uk.pediasure.abbott/hubfs/Abbott%20LP%202020/Similac%20-%20EleCare/close%20(1).svg) [**Home**](https://uk.pediasure.abbott/) / **Benefits For Your Child ** /Cognitive Development ![Cognitive Development_PageHeader_748x421](https://uk.pediasure.abbott/hs-fs/hubfs/Huble%20-%20Abbott%20Assets/Abbott%20UK/Pediasure%20UK/Pediasure%20New%202025%20Web%20Content/Cognitive%20Development_PageHeader_748x421.jpg?width=346&height=346&name=Cognitive%20Development_PageHeader_748x421.jpg) # SUPPORT THEIR COGNITIVE DEVELOMENT‡ ## IRON CONTRIBUTES TO NORMAL COGNITIVE DEVELOPMENT IN CHILDREN Think of iron as the brain's personal courier—delivering oxygen to every nook and cranny so brain cells can stay sharp and ready. This oxygen delivery is crucial for keeping young minds alert, focused, and eager to learn, especially during those formative years when children are absorbing the world around them.1 ![Screenshot 2025-07-10 131644](https://uk.pediasure.abbott/hs-fs/hubfs/Screenshot%202025-07-10%20131644.png?width=750&height=433&name=Screenshot%202025-07-10%20131644.png) ### HOW DOES IRON WORK IN THE BODY? Iron is like the engine oil in your child’s system — it keeps everything moving, especially oxygen. It helps make haemoglobin, the part of red blood cells that carries oxygen all around the body.1 Without enough iron, that oxygen delivery slows right down — including to the brain. And, when the brain isn't getting what it needs, things like focus and memory can hit a bit of a traffic jam.2 ![Screenshot 2025-07-10 131628](https://uk.pediasure.abbott/hs-fs/hubfs/Screenshot%202025-07-10%20131628.png?width=746&height=433&name=Screenshot%202025-07-10%20131628.png) ### WHY IS IRON IMPORTANT FOR BRAIN DEVELOPMENT? Iron plays a pivotal role in supporting cognitive functions such as memory, attention, and focus—all essential for learning and development. Research indicates that iron supplementation can significantly improve intelligence, attention, and memory in school-aged children.3 Ensuring adequate iron intake helps provide the brain with the resources it needs to keep up with the daily adventures of growing up. ![PDS-shake-plate](https://uk.pediasure.abbott/hs-fs/hubfs/Huble%20-%20Abbott%20Assets/Abbott%20UK/Pediasure%20UK/Pediasure%20New%202025%20Web%20Content/PDS-shake-plate.png?width=897&height=1062&name=PDS-shake-plate.png) ## IS YOUR FUSSY EATER GETTING ENOUGH IRON? Did you know that iron deficiency is one of the most common deficiencies among children? If your child is a fussy eater, they might not always get enough iron from their diet alone.4 That's why we've included iron in PaediaSure Shake, along with 25 key vitamins and minerals, to support your child's healthy growth and development.* This shake is designed to complement their regular meals and snacks, providing additional nutritional support. Remember, a [balanced diet](https://uk.pediasure.abbott/balanced-diet/) that includes iron-rich foods like lean meats, beans, and leafy greens is also important. [Where to buy![](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure/Homepage/arrow-white.png)](https://uk.pediasure.abbott/where-to-buy/) ![icon_plate_pink](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure%20UK/Homepage/icon_plate_pink.svg) ### Supporting your fussy eater Let’s make food fun again together. Add PaediaSure Shake (alongside a balanced diet) to your parenting survival kit and you can be sure your fussy eater won’t miss vital nutrients.^ [Learn more![](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure/Homepage/arrow-white.png)](https://uk.pediasure.abbott/picky-eaters) ![Shield_v2](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure%20UK/Homepage/Shield_v2.svg) ### Supporting your child's immunity† PaediaSure Shake is a nutritional supplement drink packed with 26 vitamins and minerals including vitamin D to support your little one’s immunity.† [Learn more![](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure/Homepage/arrow-white.png)](https://uk.pediasure.abbott/immunity/) #### Bibliography: --- *Gutema, B. T. (2023). Effects of iron supplementation on cognitive development in school-age children: Systematic review and meta-analysis. PLoS ONE, 18(6).* *1[https://yourhealth.leicestershospitals.nhs.uk/library/csi/dietetics/3666-advice-for-increasing-iron-rich-foods-in-your-child-s-diet/file](https://yourhealth.leicestershospitals.nhs.uk/library/csi/dietetics/3666-advice-for-increasing-iron-rich-foods-in-your-child-s-diet/file) * *2Source: Royal United Hospitals Bath NHS Foundation Trust – Iron in Children’s Diets* *3(Gutema, 2023)* *4Source: County Durham and Darlington NHS Foundation Trust – Vitamins and Minerals* *Think of iron as the brain's personal courier—delivering oxygen to every nook and cranny so brain cells can stay sharp and ready. This oxygen delivery is crucial for keeping young minds alert, focused, and eager to learn, especially during those formative years when children are absorbing the world around them.1* [Get your discount](https://uk.pediasure.abbott/join-our-family) [![PaediaSure_Logo_300px](https://uk.pediasure.abbott/hs-fs/hubfs/Abbott%202021/PediaSure%20UK/Homepage/PaediaSure_Logo_300px.png?width=300&height=143&name=PaediaSure_Logo_300px.png) ](https://uk.pediasure.abbott/) #### FOLLOW US ON SOCIAL  [![icon](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure/Homepage/Group%2033.svg)](https://www.facebook.com/PaediaSureShake)[![icon](https://uk.pediasure.abbott/hubfs/Abbott%202021/PediaSure/Homepage/Group%2034.svg)](https://www.instagram.com/paediasureshakeuk/) Food supplement should not be used as a substitute for a varied and balanced diet, and a healthy lifestyle. Ask a healthcare professional for guidance regarding your child's specific nutritional needs. Do not exceed the recommended number of servings per day: 1 for 1-3 year olds, 2 for 4-10 year olds. UK Pharmacy No.1 Children’s Nutritional Supplement Drink. Source: PaediaSure Shake is part of the PaediaSure brand. IQVIA wholesaler unit sales into UK community pharmacies, year MAT April 2023, Infant & Paediatric Oral Nutritional Supplement Drinks only. To verify email [paediasureshake@abbott.com](mailto:paediasureshake@abbott.com). *Essential fatty acids are needed for normal growth and development of children. This beneficial effect is obtained with a daily intake of 2 g of α -linolenic (ALA) and 10 g of linoleic acid (LA). Contains protein and calcium. Protein and calcium are needed for normal growth and development of bone in children. ** Triple Sure System: Immune System†, Cognitive Development‡, Essential Nutrients^. †Contains vitamin D which contributes to the normal function of the immune system in children. ‡Iron contributes to normal cognitive development in children. ^Contains protein and 26 vitamins and minerals including calcium. #Survey 84 respondents of whom 95% would recommend to a friend or family member. Source: PaediaSure Shake, Verve, February 2021. §Nielsen value sales data (year to February 2022). Number of vitamins & minerals: Market leading kids’ multivitamin contains 7. PaediaSure Shake contains 26. To verify email [paediasureshake@abbott.com](mailto:paediasureshake@abbott.com). ¶Data on File. Abbott Laboratories Ltd., 2018 (chocolate flavour, strawberry flavour, vanilla flavour) & 2022 (cookies & cream flavour). PaediaSure Shake CLT in Spain. 1McCance and Widdowson, 2021. Composition of foods integrated dataset (CoFID). Available online: [https://www.gov.uk/government/publications/composition-of-foods-integrated-dataset-cofid](https://urldefense.com/v3/__https:/www.gov.uk/government/publications/composition-of-foods-integrated-dataset-cofid__;!!BBM_p3AAtQ!IXRTy7yy-ZA-5Q5G3X3nHUarvDnt3ZOtlskCaXatjJ5b-iqA_brR8jSjBxAYlUkgbc8tgONeNyyBlIdgkn_DyyP7ju5-QbqH6Ne2$). Last accessed May 2023. Food supplements should not be used as a substitute for a varied and balanced diet and a healthy lifestyle. One glass of PaediaSure Shake powder is 225ml. 2RCPCH, 2012: [https://www.rcpch.ac.uk/resources/uk-who-growth-charts-2-18-years](https://www.rcpch.ac.uk/resources/uk-who-growth-charts-2-18-years) Accessed August 2025 ♢Source Euromonitor International Limited; total global retail sales in 2025 for growing up milk formula that is marketed as complete and balanced nutrition for kids 2-13 years old. Euromonitor and Abbott calculation based in part on custom research conducted between December 2025 and January 2026 and Euromonitor Passport Dairy Products and Alternatives 2025. ♦6 in 1 Supplements include: Omega 3, iron, phosphorous, calcium, protein, vitamin D  PaediaSure Shake, and related brand marks, are trademarks of Abbott in various jurisdictions. Other trademarks are the property of their respective owners. No use of any Abbott trademark, trade name, or trade address in this site may be made without the prior written authorisation of Abbott Laboratories, except to identify the product or services of the company. This website and the information contained herein is intended for use by residents of the UK. The product images are for illustrative purposes only. Registered Number: 329102 England. Registered Office: Abbott House, Vanwall Business Park, Vanwall Road, Maidenhead, Berkshire, SL6 4XE. © 2025 Abbott Laboratories Limited. 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