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SUPPORT THEIR COGNITIVE DEVELOMENT‡
IRON CONTRIBUTES TO NORMAL COGNITIVE DEVELOPMENT IN CHILDREN
Think of iron as the brain's personal courier—delivering oxygen to every nook and cranny so brain cells can stay sharp and ready. This oxygen delivery is crucial for keeping young minds alert, focused, and eager to learn, especially during those formative years when children are absorbing the world around them.1

HOW DOES IRON WORK IN THE BODY?
Iron is like the engine oil in your child’s system — it keeps everything moving, especially oxygen. It helps make haemoglobin, the part of red blood cells that carries oxygen all around the body.1 Without enough iron, that oxygen delivery slows right down — including to the brain. And, when the brain isn't getting what it needs, things like focus and memory can hit a bit of a traffic jam.2

WHY IS IRON IMPORTANT FOR BRAIN DEVELOPMENT?
Iron plays a pivotal role in supporting cognitive functions such as memory, attention, and focus—all essential for learning and development. Research indicates that iron supplementation can significantly improve intelligence, attention, and memory in school-aged children.3 Ensuring adequate iron intake helps provide the brain with the resources it needs to keep up with the daily adventures of growing up.

IS YOUR FUSSY EATER GETTING ENOUGH IRON?
Did you know that iron deficiency is one of the most common deficiencies among children? If your child is a fussy eater, they might not always get enough iron from their diet alone.4 That's why we've included iron in PaediaSure Shake, along with 25 key vitamins and minerals, to support your child's healthy growth and development.* This shake is designed to complement their regular meals and snacks, providing additional nutritional support. Remember, a balanced diet that includes iron-rich foods like lean meats, beans, and leafy greens is also important.
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Supporting your fussy eater
Let’s make food fun again together. Add PaediaSure Shake (alongside a balanced diet) to your parenting survival kit and you can be sure your fussy eater won’t miss vital nutrients.^
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Supporting your child's immunity†
PaediaSure Shake is a nutritional supplement drink packed with 26 vitamins and minerals including vitamin D to support your little one’s immunity.†
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Bibliography:
Gutema, B. T. (2023). Effects of iron supplementation on cognitive development in school-age children: Systematic review and meta-analysis. PLoS ONE, 18(6).
2Source: Royal United Hospitals Bath NHS Foundation Trust – Iron in Children’s Diets
3(Gutema, 2023)
4Source: County Durham and Darlington NHS Foundation Trust – Vitamins and Minerals
Think of iron as the brain's personal courier—delivering oxygen to every nook and cranny so brain cells can stay sharp and ready. This oxygen delivery is crucial for keeping young minds alert, focused, and eager to learn, especially during those formative years when children are absorbing the world around them.1